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Admiral Group PLC
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Company Information
Admiral Group PLC is a British company that specializes in providing its clients complete vehicle insurance policies. The company opened in 1993 and since then, has constantly expanded and developed its financial services to respond to the needs of its clients. Nowadays, it has over 2.5 million satisfied customers and over 4,500 employees.
About Admiral Group PLC
The main activity of Admiral Group PLC is to sell and administer private vehicle insurance and related products. Besides the UK, the company is also present in the French, Italian, Spanish, Canadian and U.S. car insurance markets. The company’s headquarters are located in Cardiff, South Wales. The founder and CEO of Admiral Group PLC is Henry Engelhardt.
The company’s target group is represented by clients who find it very hard to purchase cheaper insurance policies, such as young drivers and motor drivers with high performance vehicles.
The year 2000 was been very important for Admiral Group due to the launch of elephant.co.uk, the fifth brand which made the company the first online provider of complete vehicle insurance services across the UK.
Nowadays, there are five Admiral Group brands famous in the United Kingdom’s market:
- Admiral Insurance
- Bell Insurance
- Diamond Insurance, which provides high-quality insurance policies for the needs of female drivers
- Elephant.co.uk, which offers online insurance services
- Gladiator, which has convenient insurance policies for commercial vehicles
- Confused.com, is an insurance aggregator. Once you submit relevant details, the website will find the cheapest available quotes from this network of insurers. In 2005, the website won the Best Sales and Marketing Award from National E-Commerce.
At an international level, the company’s brands are:
- On the Spanish market, the company is present through its brands: Balumba, Rastreator and Globalty
- Admiral is famous on the Italian market through Conte and Chiarezza
- In France, it is present since 2010 through Lelynx and L’Olivier
- In the United States, through Elephant Auto Insurance, since 2009
- Launched in 2007, AdmiralDirekt was the company’s German brand until the beginning of 2011, when it was sold
Employee Benefits
Admiral Group is preoccupied to ensure its employees take proper training courses, career development and financial benefits. Moreover, 2011 is the eleventh year in which Admiral Group is included in the Top 100 Best Companies to Work for, by Sunday Times.
It has won other similar awards across the last years, being considered one of the best places to work for, in UK and also, the entire European Union. This is mainly because the company treats its employees according to the principle that people who enjoy their work, have a tendency to do it better. The company is famous for having a Ministry of Fun that is responsible for organizing events for the employees.
Also, the CEO, Henry Engelhardt considers that, for things to function properly within the company and to always have satisfied clients, the managers has to be accessible to the employees.
In conclusion, the Admiral Group is a renowned corporation based in the UK that has managed to expand its services across the UK and in five other international markets. In 2010, the company’s turnover has reached £1.58 billion.
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