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Bango PLC

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Bango is an investment holding company based in the United Kingdom that develops, markets and sells technology which allows mobile phone users to select and purchase directly on their phones:

• Videos
• Pictures
• Games
• Ring tones
• Music
• Services

The company was founded in 1999 to take advantage of the increase in the number of mobile phones and the appearance of the Internet on those devices. The company’s products are used by the world’s top brands, as well as 1000s of smaller content providers and developers, to run their mobile businesses. Those products include Bango Billing and Bango Analytics.

Bango Billing

Bango Billing is based on highly standardized, unique payment technology that secures 25 percent sales more than anyone else’s methods. Some of Bango Billing’s payment features include:

• The ability to collect payments in-app or from mobile websites using their Direct Billing API.
• Single-click operator billing (PayPal or credit card) to make transactions easier.
• Content providers and developers can sell in over 150 countries and Bango will handle currencies, regulations and local sales tax.
• Providers can choose how to charge their customers. Some of the options are subscriptions with automatic renewals, pay-per-download and timed access.
• Bango Billing provides detailed payment reports that track your drive up sales conversions and revenues.
• Providers can bill their customers on all phones currently on the market, including Apple iPhone, Google Android and Blackberry.

Bango Analytics

Using Bango's unique and highly accurate technology, Bango Analytics provides 8 times better accuracy than other providers of analytics products. The Bango system has identified and gathered data for more than 40 million unique mobile subscribers from all across the globe. Some of this system’s features include:

• Bango analytics provides independent measurement of all marketing and mobile advertising campaigns to maximize the return on a provider’s investment.
• It analyzes all aspects of a provider’s applications, including in-application usage and promotional campaigns.
• Bango Analytics has powerful filters that offers precise segmentation in the reports it generates (for example operators, keywords, pages, campaigns, referrers, etc.)
• All visitors are given a unique user ID which allows for 8 times greater accuracy than other analytics solutions.
• Providers can use Bango Analytics comprehensive web service APIs to export reports and incorporate data into their own tools.

Awards

Bango has won numerous awards for its unique and innovative technology.

• Mobile Entertainment Awards, 2007 and 2008 – Two years in a row, Bango won the award for the Best Billing Provider. The judging panel is comprised of industry experts and they recognized the value of Bango’s unique billing technology. The Mobile Entertainment Awards is an international event that rewards innovation and creativity and people who help drive the mobile sector.
• Mobile Entertainment Awards 2006 – At the first ever Mobile Entertainment Awards Ray Anderson, the CEO of Bango, was given a special award for "Outstanding contribution to mobile entertainment."
• Mobile Data Associations Awards 2004 – Bango won the MDAs’ award for the “Best Contribution to Mobile Content in the last Decade” recognizing the pivotal role the company plays in the mobile content industry.

Bango plc has offices in the United Kingdom and the United States. Its subsidiaries include:

• Bango.net Limited – Researches, develops, markets and sells technology that enables mobile phone users to purchase services and content for their mobile phones.
• Bango Inc. – Sales office for Bango.net Limited services in the United States.
• Bango GmbH – Sales office for Bango.net Limited services in Germany, Switzerland and Austria.